Not everyone benefits from having a blog writer on their team. While a copywriter can increase your sales, ensure that content gets published, and give you great exposure, this can only happen if you let them work their magic. You see, copywriters aren’t project managers or creative directors. They are not typically on par with being paid by results, such as how many new clients you gain from their copywriting.
Therefore, if you find that it’s stressful, frustrating, and just plain maddening to get the blogging job done, you might need an editor, not a blog writer.
Here are three signs you just need your copy dusted off:
No one can capture your voice…no one
Copywriting is unique. Writing voice refers to the syntax used by a writer. It is specific from person to person – including verbs, vocabulary, and sentence structure.
If you’ve been through half a dozen writers and you still shake your head over everything they write…you might be standing in your own way.